Dominos Pizza

Design - Analysis Assessment

dominos.com

Design Principles

Proximity — BriAnna Marsh

Screen shot illustrating proximity in use

Dominos' order web page uses good proximity to separate the different areas from each other. At the top the three categories aligned together with proper space in between so that they are visibly grouped together but not suffocating each other. Below, each input box is grouped with its label so the user can distinguish what each is meant to be filled out for. There is also adequate white space in between each element which creates a clean design that isn't crowded despite the amount of information.

Alignment — Maren Stewart

Screen shot illustrating alignment in use

This menu on the Dominos website is for the most part left-aligned. The 'Sign in & Earn Rewards' heading is center-aligned and positioned to the right of the menu.

Repetition — Chad Carroll

Screen shot illustrating repetition in use

Repetition, is the main focus of this screenshot. The buttons all look the same and have the same design. This helps with the user experience to help with simplicity. With the principle of repetition implemented here, the users clearly see their options and know what they are for.

Contrast — Chad Carroll

Screen shot illustrating contrast in use

The principle of contrast is very clearly shown in this page. The buttons are all a bright red, making them clearly visible to the user, and enabling them to quickly read the site. The site also uses the combination of blue and red to make the delivery buttons really stand out.The combination of blue red and white throughout the page, helps to keep interest from the user.

Typography — BriAnna Marsh

Screen shot illustrating typography in use

There's basically only one main type used throughout the website. Which is the big blocky sans-serif font demonstrated in the photo. The font is easily read and has a professional feeling without being too serious. Dominos does use a secondary font very minimally throughout its pages, it can be seen in the screenshot between "Delivery" and "Carryout". The secondary font is a simple serif font italicized and provides a little bit of contrast from the main font.

Site Purpose Statement

The purpose of this site is to provide a good user experience to those who want to order pizza. The first thing that shows up on the site is coupons for pizza. This inspires potential customers to consider Dominos even more because they'll save money by ordering through Dominos. Because Peter Parker wants pizza, Dominos made it very easy and obvious where he can order pizza, the three different ways to receive his pizza, and how to design his pizza.

Target Audience

Persona